Discussing media consumption trends nowadays
Discussing media consumption trends nowadays
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What are a few of the ways smartphones have changed the way we take in media? - continue reading to find out more.
With consistent shifts and advancements in the digital landscape, what are the current here trends in media? Well, in addition to the rise of streaming platforms and short form video content, the way in which individuals are getting their information is also changing. Individuals are increasingly turning towards online news sources, instead of watching television, to learn about the latest worldly affairs. However, concurrently, due to a consistent flow of information, individuals are becoming overwhelmed by huge volumes of content. In response to this, news organisations are re-engaging audiences by making short form content that is clearer and much easier to observe. Nowadays it is common to see news channels that have sizeable followings on social media websites. This trend can be validated by the CEO of the fund that owns Euronews, for example. Using this approach has been very important for providing individuals with trusted and verified news sources, in a style they can easily follow.
In the existing digital age, mobile phones have come to be one of the most popular instruments that individuals are using to watch videos and access media. These days, many social media platforms are providing endless feeds of short, successive videos, that are growing in popularity among smartphone users. In fact, statistics reveal that that worldwide, mobile content consumption is on the rise, showing that short form media is among the fastest growing media trends today. These platforms permit users to see a variety of personalised videos and interact immediately, making these videos far more appealing and addictive than conventional television. Short form videos are also being used more often for news and educational purposes, not just for home entertainment. Consequently, this trend is evolving the way people are proactively looking for and expecting to receive information, in a much faster, much shorter and more accessible format.
Over the last few years, with the growth of digital content, the way in which individuals consume media has evolved considerably. For several years, conventional television was the primary source of family entertainment for the majority of people. However, ever since the development of streaming services, many audiences are averting from set up television, especially among younger individuals. Rather, global media content analysis reveals that more individuals are purchasing subscriptions to streaming services, which strongly evidences the transformation in audience consumption practices. These services are popular for enabling individuals to watch the programs and films they want, whenever they feel like it. Those associated with the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the appeal of streaming platforms as a prominent media consumption habit among viewers today. These changes demonstrate the move towards user-controlled viewing interests in the marketplace.
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